AUGE 10X was born from a simple obsession: multiply everything 10X. Two serial entrepreneurs. Four companies. Fourteen international awards. One mission — to bring the operations layer that AI has always been missing to the enterprises of the United Arab Emirates.
“We didn’t build AUGE 10X to sell AI services. We built it because we used AI to multiply every single one of our businesses — and we couldn’t stop thinking about what it would do for the enterprises here in the UAE.”
— Francesco Iannello & Monica Perna, Co-FoundersFrancesco Iannello and Monica Perna are not AI theorists. They are serial operators — founders of companies in education, real estate investment, capital raising, and digital services across Italy, the UAE and the United States.
Over three years they applied AI and advanced digital marketing across every one of their ventures. The results were not incremental. They were 10X. Costs dropped. Revenues compounded. Operations that once required entire teams began running on autopilot.
Having lived and built businesses in the UAE for over eight years, they watched a critical gap emerge: UAE enterprises were adopting AI at record pace, but 73% of projects never reached production. The issue was never the technology. It was always the operations layer.
AUGE 10X was built to close that gap — combining decade-long AI and marketing expertise with deep UAE market knowledge, sovereign infrastructure, and an outcome-based model that only works if the client wins.
Serial entrepreneurs, bestselling authors, investors, and philanthropists. Francesco and Monica have spent their careers proving that the right systems — deployed with precision — multiply outcomes beyond what most people dare to model.
Francesco is a multi-company founder with ventures spanning digital education, real estate investment, capital raising, and online services in the US and UAE. He has spent the last decade at the intersection of performance marketing and artificial intelligence — building systems that don't just function, they compound.
A bestselling author and international keynote speaker, Francesco has been recognised across Las Vegas, Dubai, Singapore and Milan for his work in AI, entrepreneurship, and social impact. His philosophy is simple: if it doesn’t scale 10X, it’s not the right system.
Monica Perna is one of Italy’s most recognised digital marketing educators and entrepreneurs. As co-architect of AUGE International Consulting, she built a training ecosystem that reached over 1.5 million people and earned more than 5,000 verified five-star reviews from professionals who applied her methodologies and saw real results.
A bestselling author covered by 650+ media outlets — from national television to leading digital publications — Monica brings an exceptional combination of marketing precision, human communication, and AI-native operations to every engagement.
These are not brand values invented by a committee. They are the operating principles we extracted from building four companies, winning fourteen awards, and watching what actually makes AI work in the real world.
We price on results, not on effort. If your AI doesn’t run in production, we don’t win. Every contract is structured around measurable outcomes you agree to upfront.
Every byte stays in the UAE. PDPL compliance is not an add-on — it’s the foundation. We built our entire infrastructure stack for a world where data residency is non-negotiable.
First production AI system live in 8 weeks. Not a demo. Not a prototype. A real system running real operations — because the gap between pilot and production is where most companies die.
Arabic and English are not translation layers. They are first-class citizens in every system we build. Gulf dialect, MSA, EN — all native, all audited, all enterprise-grade.
We show you the dashboard our engineers use. We give you the real numbers — uptime, cost, drift, ROI. No account management theatre. Operational truth, always.
We don’t deliver projects. We install systems that get better over time. Every AUGE engagement is designed to compound — more data, better models, lower costs, higher outcomes — month after month.
From Las Vegas to Monza, from Dubai to Singapore — our work has been recognised by independent international bodies across four continents. Every award is a validation of what happens when AI operations are done right.
We didn’t arrive in the UAE to sell technology. We arrived in 2017, built businesses here, raised our lives here, and fell — genuinely — in love with this place and its people.
We understand the regulatory landscape across all seven emirates. We understand the cultural dynamics of Arabic-first communication. We understand that trust in the UAE is earned through presence, not pitch decks. And we understand that the ambition of the National AI Strategy 2031 is not a target — it’s a floor.
The first independent benchmark on AI Operations maturity across 240+ UAE enterprises. Failure patterns, cost benchmarks, vendor landscape, and the playbook top-performing clients use to multiply outcomes 10X.
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We respond within one business day. Every conversation starts with a no-pitch, no-deck discovery call — just a direct conversation about what you’re trying to do with AI and whether we’re the right team to run it.